Ansoff matrix

Market development: Roberto Cavalli is sold in 50 countries in Cavalli boutiques, department stores, and online. The brand expands every year to attract different markets.

Product development: Roberto Cavalli updates his brand every year and builds his brand portfolio by expanding to include other products such as perfume, accessories, handbags, time ware, and footwear in the Roberto Cavalli and Just Cavalli lines.

Market penetration: Through strong advertisement utilizing various forms of media, including social media, Roberto Cavalli increases his brand visibility and value. It is through strong campaigns and marketing that the brand's image and message reaches the target demographic successfully. 

Diversification: Roberto Cavalli has a home line which sells products for a new market and diversifies the brand. He has also expanded his brand to the food and entertainment sector with branded restaurants, cafes, and a club.

Looking at the Ansoff Matrix I suggest  what's missing from the Cavalli brand when compared with other brands is Cavalli cosmetics which I think  will be successful since Cavalli has established a strong brand image.  Cavalli will attract loyal customers and other customers interested in the cosmetics industry!