Roberto Cavalli Objective and Purpose

Unique style is recognized worldwide and the brand will maintain success through diversification, modernized marketing, and continued innovation. Each year, Roberto Cavalli will continue to expand his brand and attract new customers, while aiming to retain loyal customers as well.

Characteristics : Characteristics of a successful brand include having a strong leader who has a clear vision. Cavalli had a clear  objective when he first started in 1970 and has continued with a clear vision as well. Since he began he has expanded his brand portfolio every year to make it more desirable, creating new designs to target other age groups and segments in the market.

The Cavalli brand is desirable among customers since it has a strong, recognizable image and significant celebrity endorsements. Celebrities such as Beyonce, Shakira, and Victoria Beckham wear Cavalli consistently on and off stage. Additionally, Cavalli is already sold in 50 places around the world, which proves how he understands the market, and strategically plans ahead. However, Cavalli aims to further develop and enlarge his brand's image and reputation as is evident in his expansion into new markets.

Brand Purpose: Cavalli's purpose is to make his image and identity recognizable to different target groups, reaching men and women of all shapes and size by developing an extensive brand portfolio. He aims to make the consumer feel beautiful, confident, and fashionable while wearing his garments.

Brand Value:  The purpose of the brand is what creates value and makes it desirable among customers. The Cavalli brand creates value through having a strong identity and maintaining a high quality.